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Marketing and Public Affairs teamed up for informational campaign

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Five days to go.

I enjoy irony as much as the next guy…. I checked my TV guide last night. NBC offered “Sen. Obama Message” at 8 p.m., followed by “Deal or No Deal.”

Is it just me, or does that sound like the last 18 months in a nutshell?

Also – and I don’t want to join the chorus of people who are calling the presidential race already – but someone in Sen. McCain’s camp had to notice that ABC counter-programmed with “Pushing Daisies.”

The truth is: I covered politics for 20 years for newspapers throughout Oregon, and I’ve never, ever been able to predict how the voters will decide. I have a terrible track record of guessing wrong in local, statewide and national races.

So I can’t predict how anything on the Nov. 4 ballot will do. Including the PCC bond measure.

What I can say is, we’ve certainly gotten the information about the bond out to the public. A lot of the credit goes to our friends in Marketing, who have done a tremendous job of creating buttons and fliers and stickers and informative one-sheets. That includes Russell Banks, Jennifer Boehmer, Amy Petit, Katherine McDonald and Eloise Holland.

Meanwhile, our crew in Public Affairs have ginned up as much media as we could. Frankly, we’ve received a ton of very positive ink in the last few months, and much of it was absolutely not bond related. The MVPs for that effort are James Hill and Kate Chester.

It’s been a total team effort. And in just a handful of days, we’ll see if it pays off.

About Dana Haynes

Dana Haynes, joined PCC in 2007 as the manager of the Office of Public Affairs, directing the college's media and government relations. Haynes spent the previous 20 years as a reporter, columnist and editor for Oregon newspapers, including ... more »


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